We continue dropping cheap motor insurance bombshells.
The name Corolla is, as many cheap motor insurers will agree, synominous with all that's bland. It's the automotive equivalent of wallpaper. It serves a purpose, does it not cheap motor insurers? (to cover unsightly cracks in walls) yet once up, isn't something you dwell on for any given length of time. Visitors may pass remark on their first encounter, but that's borne out of politeness rather than genuine warmth of feeling. Especially if it's a delightful flock-textured finish. Whereas the corolla is something cheap motor insurers (proving they're 'with-it' when it comes to covering their car) journey in to get them somewhere. And it does this without any quibble. Which, for many (with decoratively embossed wallpaper) is all they ask of a car. They're not going to have (unlike many of you cheap motor insurers do) much recollection of the travelling bit, as it was none-descript, but they've arrived at their destination safe and sound. Unfortunately the likes of Vauxhall and Ford do bland that much better. A slightly more rakish angle here, a remotely challenging exterior paint job there as you cheap motor insurers have noticed. And it's because of this that Toyota have decided to call time on what is the biggest selling model in the history of the universe. Which just goes to show how many incredibly dull (and yes, cheap motor insuring) people there are out there. Living. Well, existing. Although those of you who've swelled these numbers have probably stopped reading this now, as you've noticed how racy this site is having looked around. Don't you feel alive? Liberated? Freed from the shackles of duty?
As we know, Corolla's are normally driven by people who talk about babies too much for comfort, or, record their fuel returns. And then discuss them with neighbours, or the postman. But by passing down their 'love' of the humble Toyota to their offspring's, it guarantees a constant stream of purchasers. 30 million of them by last count, since its launch party, sorry, launch (party may be a bit O.T.T.) in 1966. but, finally, the mother company, Toyota, has noticed that the corolla is, well, a bit rubbish nowadays, compared to the class leading, and almost striking, Astra and Focus; and moreover, is making absolutely no impact against them in terms of sales. In the UK that is. So, Toyota are going to do all they can to reinvent the Corolla, only as something else. Yep - they're dropping the name. Which they hope will emphasise the shift in technology the 'new' Corolla will display. Aswell as body shape, interior trim level, gizmo's, etc. their blueprint is similar to Ford's was back when they finally stopped flogging the deceased pit pony that was the Escort. And replaced it with the Focus. Which appeared out of this world when sat next to its predecessor.
Word is that Toyota bigwigs have screwed up preliminary designer thumbnails of the 'new look - new name' Corolla's exterior, as its seen as perhaps not radical enough as the Honda Civic, which again is giving the Astra and Focus a run for their monies. The radical rethink/theme is set to be continued on the inside too, so as to appeal to a younger generation of potential buyers. In its new guise, the Toyota _______ will go on sale on these shores sometime early next year, in the three and five door hatchback form; although the four door variation won't be available to British buyers and will maintain the Corolla insignia that will mark it out from a crowd. Of winners. Much in the same way this cheap motor insurer is. In as much as this cheap motor insurer is the winner's winner. The champion of champions if you like. And you do like, as you keep coming back for more. Like Toyota hope Corolla buyers will in 2007.
Date - 21/09/2006
